When it comes to your website design, the color matters. Companies and marketers are constantly looking for new ways to increase conversions. While you might assume colors are simply an aesthetic choice, they can truly impact results. They play a critical role in online conversions. Below, we will be going over some of the different colors that will convert organic traffic better.
Top Colors For Converting Organic Traffic:
Red is one of the best colors for increasing conversions because it tends to stand out the most on web pages. This particular color typically is known for evoking passion, urgency, and even excitement. Therefore, if you are looking to evoke these kinds of psychological responses and create a sense of urgency, it makes sense to use the color red. For instance, if you are trying to tell your prospective customers that the offer is a limited time offer, red is clearly the right choice for increasing conversions of your call to action. However, if this is not your intention, you might want to opt for another color.
Another color that you are going to want to consider when it comes to converting organic traffic that comes to your website is green. Green is a good color for those that are selling a product or service that relates somewhat to the environment or peace. By focusing on green colors, you will be able to calm your audience. Along with this, it can also be associated with ‘go.’ Therefore, it can lead them to be more likely to click the button to proceed because it has been ingrained in their mind while driving.
Another good color that you can focus on when you are attempting to increase conversions on your website is orange. This color is great because it is both exciting and warm. A lot of people associated this kind of color with daylight and the sun. As a result, this warm ends up leading a lot of people to take some action. When people feel happy, they are going to be much more likely to purchase something. This is a great color to utilize to increase the chances of converting a prospective customer into an actual client.
Along with orange, yellow is another color that is excellent at making people feel much more happy and satisfied. It is also a good color for making people bring out their inner optimism. As a result, you should be able to have people feeling magnificent about their decisions and make them much more likely to make their purchase.
Overall, there is a lot that you are going to want to consider when it comes to finding the right colors to utilize on your website to increase overall conversions on it. By using the right colors on your website and choosing the colors that have been thoroughly researched and proven to be effective, you should be able to better your conversions without causing conflicts in terms of contrast on your website. There are a variety of colors that you could consider and choose from. The colors listed above are some of the best that you are going to want to look at and think because they will help you increase conversions and maximize your ability to sell more. Be sure to use the colors that evoke the right emotions for what it is that you are trying to achieve whether it’s to sell a product, generate a lead, or something else.